It feels as if everyone is on Facebook and so all brands start their social media strategy with creation of business page/ fan page on Facebook. Simply creating a Facebook fan page will not get you the desired output unless you have a good, engaged fan base to the page. To increase the fans, businesses are adopting Facebook ads to a great extent.
I often hear about people not getting good results from the ads or the click through rate being very high. Managing successful Facebook ads, according to me, is a science. It goes beyond the technicalities mentioned in the ‘how to guides’. In this post, I am putting together a quick list of some of my learning which can help you get maximum results from your Facebook ads. These are basic things which are there in those ‘How to guides’ but aren’t always paid attention to.
With these small but important things, you can expect encouraging results are in terms of better CTR (Click-Through Rate), low Cost Per Click (CPC) and more Connections i.e. number of Fans.
#1: Picture it Well
A picture is worth thousand words. With Facebook ads, you have only 135 characters to create your ad copy. You can only write limited stuff in 135 characters. But, you can make the ad more powerful with relevant and nice picture/ image in the ad. Go beyond logo of your brand. At the same time, refrain yourself from using irrelevant pictures just because those are attention grabbing.
#2: Target it Well
Facebook offers a nice option to target the ads not only to specific geography but also according to interests. My experience has been that targeted ads give you better results in terms of click-through than untargeted ads – simply because the targeted ads are viewed more by relevant people and that increases the chances of those grabbing their attention.
#3: Populate it Well
The work does not stop at creating a compelling ad copy. Once visitors come to the page, they need to find enough excitement in the page content so that they feel like being part of it. Nobody likes their wall being cluttered with promotional updates. So when you are starting your ads (and otherwise also), ensure that you make your Fan page content rich in terms of relevant, non-sales oriented content which is also educative in nature. This will help in convincing users to not only come to the page but also choose to hit the Like button on top!
Don’t forget to closely monitor the performance of the ads daily. Watch the ad performance and tweak the copy if required.
Although a science, Facebook ads management is certainly not a rocket science which cannot be mastered. Spend time on it, do permutations and combinations and the results are guaranteed.
Need some more food for thought on making your Facebook fan page a success; have a look at this article.