Friday, June 26, 2009

What’s in name?

When we think of a name for our business or product, what all points do we consider? Here are few which I would consider…

  • Is the name easy to pronounce?
  • Does it have some meaning?
  • Does it have strong resemblance with any other popular brand – obviosuly not to choose unless you want to get in some legal trouble
  • Is it scalable – yep, it’s a technical term but let me explain. What I mean is - does the name restrict you from entering into a new market, geography, application and so on?
  • How will my logo look like with this name :-)

What is your list?