Showing posts with label naming the business. Show all posts
Showing posts with label naming the business. Show all posts

Friday, June 26, 2009

What’s in name?

When we think of a name for our business or product, what all points do we consider? Here are few which I would consider…

  • Is the name easy to pronounce?
  • Does it have some meaning?
  • Does it have strong resemblance with any other popular brand – obviosuly not to choose unless you want to get in some legal trouble
  • Is it scalable – yep, it’s a technical term but let me explain. What I mean is - does the name restrict you from entering into a new market, geography, application and so on?
  • How will my logo look like with this name :-)

What is your list?

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