Wednesday, November 10, 2010

Social Buzz Creation through Unusual Celebration of Usability Day

A recent post about FREE website design on one of the social networking sites caught my attention. Well, it was for two reasons: 1) It was offering one FREE website design and 2) which is more peculiar is that the occasion which this company chose for this contest is the "World Usability Day".

Honestly, I had not heard of this day until I saw this post. All of us talk about (like experts) about usability in everything – phones, ipod, TV set, DVD and what not. But I don’t think many of us pay special attention to this aspect when it comes to designing products or experiences. The company, IDYeah Creations, which has announced this contest, offers usability services and UI solutions.

I thought this contest is a very interesting thing for few reasons:

  1. By celebrating “Usability Day”, the company is showcasing its passion about usability
  2. Website is something which every business needs and probably by doing one FREE website, the company will create an example of how to design a user friendly website and demonstrate the power of usability
  3. The amount of buzz this is creating – of course there is some freebie, but more for its uncommon celebration of a not-usually-celebrated day. The company has said that it will choose the winners based on ‘genuine’ need and I am sure many people (like me) are thinking about how to demonstrate the genuine need – more controversy, more buzz!
Things like these convince me that social media and buzz creation have immense potential - provided you add a little bit of creativity to it.

I will be keen to see the website of the lucky winner which IDYeah creates!


  1. Good points all. I for one am convinced that contests of this nature are among the best ways to get people to connect with you as a business. It's also a great way to build a repository of "user generated content" - like you there must be so many people looking to write in with their "use cases" all of which could be potential stories to talk about & build up for the future.

  2. @Sanjeev: Absolutely Sanjeev! I liked the point about "user generated content".

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