Wednesday, April 2, 2014

B2B Social Media - Doing it the Right Way

A lot is being written about social media and its applicability in B2B context. There are contrasting views about how B2B social media should be done, what is the ROI, do the rules change and so on.

In this article which I recently wrote for afaqs!, the number one website in Asia-Pac for Advertising, Media & Marketing professionals, I have described how B2B social media can be more effective, what are the things to look out for and how a strong content strategy and integrated approach can go a long way.

1 comment:

  1. Amazing your blog size.So,I love everything.Now I want to some B2B Social Media tips.In terms of utilizing online networking as a showcasing device for B2B associations, which have a finished objective of qualified lead era, the basic key to achievement is to drive thought-initiative and validity around a fancied business position that will yield target engagement. To do as such, a B2B association should first have a strong social networking arrangement that characterizes the business position and a survey of the online rivalry. Thanks all!!!!!!!
    Internet Marketing Pro