Wednesday, April 21, 2010

Why Should Small and Medium Sized Businesses Care About Online Marketing?

Online marketing has become the most talked about but least implemented phenomenon. Most of the small and medium size businesses talk about it but then lot of apprehensions start creeping in: "Do I really need the online brand?", "I don’t have time for this, I am busy selling", "I don’t think I am yet ready for my marketing plan / strategy", "Which mediums are effective for my business", "social media, SEO, website optimization, newsletter - I don’t know how it can be used in marketing".

Rather than concentrating on the apprehensions, let’s start looking beyond that and identify the value which online marketing can bring in such as: cost effectiveness, can be done from any corner of the world, ability to address the audience worldwide, very effective, huge spread and so on.

Once we are convinced about the value, then it gets into the “how” part. Obviously it is not rocket science. The key is to identify the right sequence of right medium to start with. Identify your audience and then decide on the medium. For example: When your business demands reaching a wide audience, then social media is the way to go. Whereas while addressing a very niche audience, probably a good email campaign with right collateral material will do the trick.

It’s already year 2010, no matter which business you are in, if you have envisioned spreading it and going global, then you NEED to have an online presence. If your business is targeting the young generation, then you need online presence now! Sooner you start the better lead you have. So for me, the right time to go online is "NOW".

What are your views? Have you implemented online marketing in your business? Any success stories to share?

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